About
Gelatone.
Born from a love of Italy's finest gelato tradition and a frustration with London's imitations — Gelatone was built to do one thing right.
Where it began
Gelatone began with a simple question: why is it so difficult to find genuinely good gelato in London? The kind of gelato you find in a small gelateria in Sicily, or behind a marble counter in Milan.
The answer, we found, was almost always the same: shortcuts. Industrial pastes. Generic stabilisers. Flavours manufactured for scale rather than for taste.
So we built Gelatone to be different. Not a gelato brand. Not a chain. A single location, with an obsessive focus on quality — and a commitment to never cutting corners.
What we stand for
Provenance
Every flavour we make traces back to a specific producer, a specific region, and a specific harvest. We don't use anonymous ingredients.
Transparency
We will always tell you where our ingredients come from and how they are prepared. No mystery, no marketing spin.
Restraint
We offer fewer flavours than most gelaterias. We believe in doing a small number of things exceptionally, rather than many things adequately.
Daily freshness
Everything is made fresh each morning. We do not carry over stock from the previous day.
No compromise
We have turned down cheaper alternatives at every step. If an ingredient becomes unavailable, we remove the flavour rather than substitute.
The pleasure of simplicity
Gelato is, at its heart, a simple thing. We honour that simplicity with every batch.
"We don't want to be the biggest gelato brand in London. We want to make the best gelato in London."
Come find us
23 Rose Street, Covent Garden, WC2E 9EA
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