Your brand.
Our gelato.
Private label and white-label Italian gelato, handcrafted in our Covent Garden laboratory and packaged under your venue or retail brand — from bespoke tubs to co-developed signature flavours.
Gelato made for
your brand alone.
Gelatone's private label programme lets hospitality groups and retailers serve authentic Italian gelato under their own brand. We make it in our Covent Garden laboratory, to your specification, and package it as yours — without the cost and complexity of building a production facility.
Your brand on the tub
Custom-branded packaging and labels for your venue or retail line.
Co-developed recipes
Flavours developed to your brief, taste profile and identity.
Made in our laboratory
No need to invest in your own production — we make it for you.
Consistent at scale
Uniform quality across batches and across multiple sites.
A full private-label
capability.
White-label gelato
Our core range packaged under your brand.
Custom-branded tubs
Packaging and labels designed to your identity.
Signature flavours
Exclusive recipes developed for your brand alone.
Seasonal ranges
Rotating selections that move with your calendar.
Multi-site consistency
The same product across every location.
Flexible volumes
From a single venue to a retail rollout.
Authentic gelato,
without the overhead.
No production investment
We handle the laboratory, the process and the craft.
Made in London
Produced in Covent Garden, not shipped from afar.
True Italian method
Traditional recipes and techniques, never industrial.
Brand control
Your name, your packaging, your story.
Direct relationship
You work with the people who make your gelato.
Scalable supply
From one site to many, with consistent quality.
Come and taste,
in Covent Garden.
Gelatone welcomes chefs and hospitality professionals to visit our laboratory. See our production, taste our range, and discuss how we can build something for your venue.
Tastings are complimentary, by appointment.
Address
23 Rose Street
Covent Garden, London WC2E 9EA
Complimentary
tastings by appointment.
Meet the team. Taste the range. Discuss your menu.
Questions, answered.
What is private label gelato?
Private label gelato is gelato we make in our Covent Garden laboratory and package under your brand — with custom labels, tubs and, where desired, co-developed signature flavours.
Do you offer white-label gelato?
Yes. Our white-label option supplies our core range packaged under your brand, ideal for venues that want authentic Italian gelato without bespoke development.
Can you develop exclusive flavours for our brand?
Absolutely. Bespoke flavour development is central to the programme — we co-create recipes to your brief, taste profile and brand identity.
Is private label suitable for multiple sites?
Yes. We supply consistent quality across multiple locations, from a single venue to a group of sites or a retail rollout.
Let's build
your brand.
Tell us about your brand and your goals, and we'll arrange a consultation and tasting at our Covent Garden laboratory.
Trade enquiries
trade@gelatone.co.ukLaboratory
23 Rose Street, Covent Garden, London WC2E 9EA
Enquiry